Should I Work With a US Trademark Attorney in New Jersey?

Should I Work With a US Trademark Attorney in New Jersey?

Many people attempt to tackle the trademark process on their own. While this is always an option, it can be extremely beneficial to work with an experienced attorney. Read on to learn more.

What is a Trademark?

A trademark is a name, word, sound, symbol, or device used to distinguish the product of one seller from the goods of another. The purpose of a trademark is to help ensure that a consumer does not confuse one brand for another.

What does the process entail?

If your business depends upon an identifying aspect to distinguish your goods or services from other’s, a trademark will be crucial. When it comes to obtaining a trademark, most individuals go through the same process once they have prepared a trademark application, but in order to satisfy the legal standards of the U.S. Patent and Trademark Office, it is best to work with an attorney.

Do I need an attorney to represent me?

When it comes to the United States Patent and Trademark Offices (USPTO), the need for an attorney will depend upon a number of factors.

According to, if you are a foreign-domiciled trademark applicant, registrant, or party to Trademark Trial and Appeal Board proceedings, you will need to be represented by a U.S.-licensed attorney. On the other hand, if you are a  trademark applicant, registrant, or party domiciled in the United States or its territories, you do not need to be represented by an attorney. Regardless, the process can be complicated, and it is highly recommended that you retain the help of a skilled and knowledgeable U.S.-licensed trademark attorney.

How can an attorney benefit me?

An experienced trademark attorney can help you in a number of ways. For example:

  • Attorneys can provide crucial legal advice
  • Attorneys can conduct trademark clearance searches
  • Attorneys can help you enforce and maintain your trademark rights
  • Attorneys can represent you at the USPTO’s Trademark Trial and Appeal Board

If you are interested in filing for a trademark, our firm is here to walk you through the process. Reach out today to speak with an experienced attorney.

Contact our Firm 

 If you need assistance with any intellectual property, traffic violations, or business law matters, contact The Law Offices of Richard E. Novak, LLC for a consultation.