New Jersey Trademark Protection Attorney

Representing clients in trademark matters

The Law Offices of Richard E. Novak, LLC have over 25 years of experience guiding clients through all intellectual property matters. If your goods or services are distinguished by a word, name, symbol, sound, or device, you may need to pursue trademark protection. Trademark protection can help you stop infringement and hold those parties accountable for their actions. Contact our firm to discuss your legal matter. During our initial consultation, we will assess your situation and advise you on the best course of action to protect your business. If you need experienced legal support, The Law Offices of Richard E. Novak, LLC would be honored to serve.

What is a Trademark?

Trademarks have been a staple of trade for longer than the United States has been in existence. The earliest known trademark was back in 1266 when a law was drafted by King Henry III mandating that bakers use a mark for the bread they sold that distinguished their product from other bakers’. In the United States, the oldest known trademark was by the Averill Chemical Paint Company under the Trademark Act of 1870 in the same year.

Trademark Process

Trademark protection is crucial to businesses that depend on an identifying aspect to distinguish their goods from another’s. Trademark protection takes some effort to achieve. Most people go through the same process once they have prepared a trademark application. To satisfy the legal standards of the U.S. Patent and Trademark Office, it is best to have quality legal support.

Trademark Registers

The Lanham Act of 1946 set for a number of prohibited activities regarding trademarks, including infringement, dilution, and false advertising. The Lanham Act also establishes registers for trademarks. The two registers that trademarks should be listed under include the Principal Register and Supplemental Register. Both registers are maintained by the U.S. Patent and Trademark Office.