The Trademark Process | What New Jersey Clients Should Know

The Trademark Process | What New Jersey Clients Should Know

Trademark protection is crucial to businesses that depend on an identifying aspect to distinguish their goods from that of another company. That said, trademark protection takes some effort to achieve. Most people go through the same process once they have prepared a trademark application. To satisfy the legal standards of the United States Patent and Trademark Office, please read on, then contact an experienced Bergen County, NJ trademark attorney to learn what New Jersey clients should know about the trademark process.

The steps of the trademark process in New Jersey

In order to register a trademark in the state of New Jersey, you must undertake the following steps:

  • File the application
  • Allow for the examination of your trademark
  • Publish your trademark in the United States Patent and Trademark Office Gazette
  • Receive Notice of Allowance
  • Maintain your trademark

A further breakdown of the trademark process

Anyone hoping to pursue trademark protection on any level should first meet with a skilled Bergen County, NJ intellectual property attorney to assess your trademark and help you decide whether it is worth pursuing. Once it is determined that your trademark is unique to your product, you can file the application. At that point, the United States Patent and Trademark Office will examine it. This step might take a while, due to the volume of requests and limited staff. After scrutinizing your application, the examining attorney will share his or her opinion and pass, reject or suggest changes to your application.

Next, the United States Patent and Trademark Office will publish your trademark in the official gazette. Once published, anyone who opposes it has 30 days to speak up, which could extend the process to 90 days to allow for negotiations. Should there be no delays or opposition, the Office will issue an official Notice of Allowance and you will file a Statement of Use. At this point, you will receive the full effect of trademark protection.

How can a Bergen County, NJ IP attorney help you?

Our firm will apprise you of your rights and responsibilities. As well as guiding you through the process with sound legal counsel, we will draft all the necessary paperwork and file it with the appropriate bodies. At no point in this long, complicated process will we leave you feeling lost or confused. You have a long legal journey ahead of you. Do not undergo it alone. Give us a call today.

Contact our Firm 

The Law Offices of Richard E. Novak, LLC has over 25 years of experience helping clients through tough times when they need it most. If you need assistance with any intellectual property, traffic violations, or business law matters, our firm is here to help. It is critical that you pick the right attorney who can protect your rights. Contact The Law Offices of Richard E. Novak, LLC for a consultation.